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Innovations Un-Locked by the Lock-Down
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Continue reading →: Innovations Un-Locked by the Lock-DownThe retail industry faced unprecedented challenges during the lockdown, prompting innovative responses. Retailers adapted by transforming stores into fulfillment centers, emphasizing last mile delivery, introducing hybrid store designs, prioritizing influencer marketing, and focusing on personal health, self-care, and sustainability to meet evolving customer needs. These adaptations reflect the industry’s resilience…
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Customer experience enables purchase decision
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Continue reading →: Customer experience enables purchase decisionRetail and customer insights stress the importance of customer experience, particularly in the digital realm. Meeting customer expectations is crucial, with seamless, personalized experiences being key. Understanding the customer journey, simplifying online channels, valuing customer feedback and utilizing personalization are crucial to retaining customers and creating a flawless journey.
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Omni-Channel Retail – Need of the Hour
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Continue reading →: Omni-Channel Retail – Need of the HourThe evolution of retail has been accelerated by the pandemic, propelling us into the expected future. Customer preferences have shifted towards digital experiences, contactless payments, and personalized, omni-channel fulfillment. Retailers should focus on convenience, personalized analytics, omni-channel fulfillment, and social commerce to adapt to these changing trends and ensure sustained…
Chhaya's Blog
Thoughts on everything retail
Hello
I’m Chhaya
Hello. I am a retail enthusiast with 10+ years of experience. I am intrigued by the ever evolving dynamics of creating seamless experiences and engagement for the customer. I am fascinated by how retail transforms and finds ways to reach customers even when the world shuts down. I believe in retail therapy, love how personalization has evolved customer journeys and will use this space to talk about everything retail.
Happy reading.
Chhaya's Blog 