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Continue reading →: Anatomy of an e-commerce website : Part 1/8The success of a website is not solely determined by its appearance but also by the functionalities it offers to its visitors. It is essential to understand how various website functionalities impact users and their satisfaction levels. This post is introduction to an 8 part series where I have disected…
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Continue reading →: The Yin & Yang moment for e-commerceRetail evolved heavily during covid. This post talks about the challenges & opportunities it presented. How retailers adapted to the new normal and how these changes are here to stay.
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Continue reading →: Personalization transforming customer journeysPersonalization in retail has become a transformative force, enhancing customer experiences and loyalty. Retailers use technologies like AI, big data analytics and IoT to offer tailored recommendations and immersive experiences. Leading retailers such as Amazon, Netflix and Starbucks have successfully leveraged personalization to set new industry standards. This strategy is…
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Continue reading →: Anatomy of an e-commerce website : Part 8/8The e-commerce checkout page is the pivotal point where browsing becomes a transaction. Its design can either seal the deal or lead to cart abandonment. A well-crafted page offers simplicity, security and convenience, bridging customer intention and ownership. Features like clear CTAs, guest checkout, progress indicators and trust signals enhance…
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Continue reading →: Anatomy of an e-commerce website : Part 7/8The Cart page and Checkout page are essential parts of an e-commerce platform, each serving different functions in the customer journey. The Cart page is where users can add and review products while exploring the site, with features such as real-time updates, a clear summary and saved cart options contributing…
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Continue reading →: Anatomy of an e-commerce website : Part 6/8A Customer Account on an e-commerce site allows users to access personalized features, while a Customer Profile stores data such as personal details, order history and preferences. The combined use of accounts and profiles enables tailored experiences and benefits like personalization, seamless shopping and targeted marketing. Features like user registration,…
Chhaya's Blog
Thoughts on everything retail
Hello
I’m Chhaya
Hello. I am a retail enthusiast with 10+ years of experience. I am intrigued by the ever evolving dynamics of creating seamless experiences and engagement for the customer. I am fascinated by how retail transforms and finds ways to reach customers even when the world shuts down. I believe in retail therapy, love how personalization has evolved customer journeys and will use this space to talk about everything retail.
Happy reading.
Chhaya's Blog 