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Anatomy of an e-commerce website : Part 5/8
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Continue reading →: Anatomy of an e-commerce website : Part 5/8A Product Detail Page (PDP) on e-commerce sites provides comprehensive information about a product, aiding potential buyers in making informed decisions. Key elements include product details, engaging design, social proof, rich media, personalization, seamless navigation, call-to-action buttons, mobile optimization and essential features like clear titles, high-quality images, detailed descriptions, pricing,…
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Anatomy of an e-commerce website : Part 4/8
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Continue reading →: Anatomy of an e-commerce website : Part 4/8A Product Listing Page (PLP) is a crucial part of an e-commerce site, serving as a display for multiple products within a category or search criteria. It’s essential for a PLP to have a clear layout, effective filters, personalized recommendations, detailed product information, seamless transitions to product detail pages, optimized…
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Anatomy of an e-commerce website : Part 3/8
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Continue reading →: Anatomy of an e-commerce website : Part 3/8Search functionality on websites empowers users to efficiently navigate through vast information and products. It enhances discoverability, speeds up access, enables personalization, improves conversion rates, boosts engagement and provides valuable customer insights. Implementing relevant, accurate search results, autocomplete, filters, visual and voice search and continuous improvement strategies can drastically enhance…
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Anatomy of an e-commerce website : Part 2/8
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Continue reading →: Anatomy of an e-commerce website : Part 2/8The browse functionality is crucial for customer journeys on websites, influencing discovery, product comparison, personalization and user experience. Enhancing it involves intuitive navigation, advanced filtering, intelligent search, personalized recommendations, engaging displays, social proof, mobile optimization, speed improvement, and user feedback integration. These improvements lead to increased satisfaction, conversions, and retention.
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Anatomy of an e-commerce website : Part 1/8
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Continue reading →: Anatomy of an e-commerce website : Part 1/8The success of a website is not solely determined by its appearance but also by the functionalities it offers to its visitors. It is essential to understand how various website functionalities impact users and their satisfaction levels. This post is introduction to an 8 part series where I have disected…
Chhaya's Blog
Thoughts on everything retail
Hello
I’m Chhaya
Hello. I am a retail enthusiast with 10+ years of experience. I am intrigued by the ever evolving dynamics of creating seamless experiences and engagement for the customer. I am fascinated by how retail transforms and finds ways to reach customers even when the world shuts down. I believe in retail therapy, love how personalization has evolved customer journeys and will use this space to talk about everything retail.
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